Artful Alfonso
Personal Branding Project
Description
Artful Alfonso is a self-initiated personal branding project that reflects my identity as a designer. The brand name combines Artful, meaning creative and clever, with Alfonso, my own name, to build a character-like brand.
Creative Challenges
Develop a personal branding project that communicates who I am as a designer and person.
Creative Solutions
Create a memorable, symbolic, and versatile logo.
My Roles
Graphic Designer, Illustrator, Brand Strategist.
Inspiration
Superhero Title cards, Videogame Company Logos.
Tools
Adobe Illustrator, Adobe Photoshop, & Canva.
Target Audience
Potential employers in Design, Media & Marketing, online audiences who connect with fun visual identities.
Process & Development
Brand Colors
Red and Yellow are the primary brand colors. They are often associated with energy, creativity, and positivity. Together, they evoke warmth and vibrancy like the sun.
Typography Choices
Proxima Nova : was chosen as the main display font not just for its clean readability but for its name, Nova, which translates to bright star.
Merriweather : was selected for body text. Its name means cheerful weather, which reflects the friendly vibe of my brand!
Sketches / Early Concepts
Early concepts were done on Illustrator and Photoshop using my XP-Pen drawing tablet!
On Illustrator, I experimented with various shapes + text combinations, hues of red/yellow, and text flow/direction.
Final Deliverables
Merged some elements of the scrapped versions to create the official logo of my brand.
Official Logo
Alternate Logo
White Alternate Logo
Black Alternate Logo
Yellow Submark
Red Submark
White Submark
Black Submark
Applications/Results
Black-Yellow Pattern
Red-White Pattern
Title Card 1
Title Card 2
Red Hoodie
Black Hoodie
Black-yellow star mug
Red-white star mug
Red Business Card
Black Business Card
Resume
Brand board
Credits
Full credits go to Freepik, Canva, and Media Modifier for these clean mock-up templates. Huge thanks to Arwen and Sugey for supporting me in designing this wonderful personal brand. Creating Artful Alfonso felt like building a little universe around who I am as a designer. I’ve always loved cartoons and superhero comics, so I wanted my brand to feel like a title card.
