We're Hiring: Make the Move
2SLGBTQ+ Social Media Graphics POSTER
Description
Ted Rogers Pride Alliance is a 2SLGBTQIA+ student organization that advocates for diversity and inclusion at TMU. I applied both my digital illustration and graphic design skills to create aesthetically inclusive visuals and posts for TRPA.
Creative Challenges
Grow the community of TRPA and attract more queer-identifying youth to participate in events.
Creative Solutions
Create a social media post with inclusive visuals and queer representation.
My Role
Graphic Designer & Digital Artist.
Inspirations
Vintage Arcade Machines, Claw Machines, Queer Aesthetics.
Tools
Adobe Photoshop, Adobe Illustrator, & Canva.
Target Audience
2SLGBTQ+ Students at Toronto Metropolitan University, Queer-owned Businesses/Corporations, Queer Employers.
Process
Rough Drafts/Sketches
I explored different machine colors. The Vice-President and Marketing Head loved pink so I went in this direction.
Continued Development
Refined the font for "We're Hiring!" thanks to feedback from the Vice President and Marketing Department Head. Added more details to the claw machine.
Final Deliverable
Moved the "Make The Move" text with the main text for visibility. Vice-president requested the TRPA logo to be moved.. Added extra grainy texture and shading to the poster. I wrapped the text around the shapes to make it look more 3D.
Applications
Credits
Huge thanks to Fawaz and Ryan for providing me with feedback in order to finish designing this wonderful poster. iPhone Mock-up Templates: Mr.Mockup. Instagram Post Template: Inbeat.
