Toon Out Loud
Social Media Campaign Series
Description
Toon Out Loud is a fictional LGBTQ+ awareness campaign celebrating the unspoken influence of cartoons on queer identity. I illustrated and designed a series of social media posts for Instagram, combining nostalgia, education, and vibrant visual storytelling to reach younger LGBTQ+ audiences.
Creative Challenge
Create a small set of Instagram posts that all match and promote one event or message.
Creative Solution
Design a series of instagram content celebrating the impact of animation on LGBTQ+ identity of youth using 2010s aesthetics.
My Roles
Graphic Designer & Illustrator.
Inspiration
Cartoon Network's Check It Era (2010s).
Tools
Illustrator, Photoshop, & Canva.
Target Audience
Entertainment Industry, Online LGBTQ+ Community Spaces, Queer Youth.
Process & Development
#fed65b
#fb6ea1
#f38564
#a5dcf7
#240223
#de4376
#e5ecf0
Color Palette
Sketches/ Early Concepts
The draft was done on Photoshop using my XP-Pen drawing tablet. On Illustrator, I chose a 2D style instead to match the vibe of 2010s cartoons.
Final Deliverables
I changed the background color to a darkish violet so that the text, images, and rainbow elements can pop off.
Announcement Post
Reel Thumbnail
Instagram Poll Story
Banner
Carousel P1
Carousel P2
Carousel P3
Carousel P4
Carousel P5
Carousel P6
Applications/Results
Credits
Full credits go to Canva and Freepik for these mock-up templates.
